- About ATAI
- Our Approach
- Contact ATAI
Crop yields in developing countries are often many times lower than those that could be achieved using readily available technologies and farming techniques, and food security can be a serious problem. Agricultural incomes and food security can depend on farmer adoption of these tools and techniques. Despite a long-standing awareness that adoption of agricultural technologies is low, and that information on using new technology can flow through social networks, there has been little research on how best to harness social networks to promote technology adoption.
This study is a follow-up to Promoting Sustainable Farming Practices in Malawi. In partnership with the Malawi Ministry of Agriculture and Food Security, researchers investigated how social networks can be used to overcome information barriers that may prevent farmers from adopting profitable technologies. The project will promote pit planting, a method of planting that has been shown to increase agricultural productivity in many regions of Africa. Malawi has a widespread system of agricultural extension workers to spread information about agricultural methods and technologies. In this evaluation, well-connected â€śseedâ€ť farmers are partnered with agricultural extension workers to promote adoption of the pit planting technology.
Using a social network census, researchers identified individuals in the community who would be the most effective â€śseedâ€ť farmers based on their positions in their village networks. Which farmers are optimal depends on how much exposure to information is needed to motivate adoption. Villages are randomly divided into one of several treatment groups, with comparison villages receiving the existing extension practices in Malawi.
The first treatment group (â€śsimple contagionâ€ť) will utilize four â€śseedâ€ť farmers from within the village, who have the greatest number of social contacts. The second group (â€ścomplex contagionâ€ť) will select â€śseedâ€ť farmers based on connections to other â€śseedâ€ť farmers. A third treatment group will use geographic location within the village to proxy the social network and mimic the â€ścomplex contagion groupâ€ť, assuming that the network is perfectly correlated with geography. Comparisons of treatment and comparison villages will estimate the potential of social networks to enhance technology adoption, and whether extension efforts need to allow for multiple information sources.
1 US Department of State, Bureau of African Affairs. â€śBackground Note: Malawi.â€ť January 11, 2011
2 World Vision. â€śCountry Profile: Malawi.â€ť http://worldvision.com.au/Libraries/3_1_2_Country_Profiles_-_Africa/Mala...